It's as simple as it gets. If we see you in public reading 365ink, browsing Dubuque365.com or just talking about something you saw via 365, we're going to give you a reward. 13 of them actually, for you to choose from. Only people we honestly catch reading 365 (no flash mobs or staking 365'ers while reading  a paper please. A sample of the card is pictured below. We look forward to spotting you soon!